What is CPM in Digital Marketing?
CPM or “Cost Per Mille” is a common term in digital advertising that denotes the price paid to reach 1,000 impressions of your target audience.
Establishing your CPM, allows you to compare your costs by channel and prioritise focus within your digital marketing strategy, such as Facebook, Google Ads, Programmatic Display or other media channels.
It can be hard to come by a team with a good understanding of the importance of CPM in digital marketing agencies in Australia. Use our CPM calculator to experiment with your own numbers and get in touch with us to discuss the implications for your spend allocation and digital strategy going forward.
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